I conducted a first round of usability testing with the intention to find most efficient methods to improve ADAY’S conversion rates. I then created a prototype that included both UI and UX improvements in order conduct a 2nd round of tests, where we were delighted to find out that the users had a much more intuitive and fluid shopping experience.
Website featured in E-Commerce Branding by Sendpoint Publishing book
Francesca Cerchione is a a New York based Integrative Holistic Psychotherapist. We remotely worked together to overhaul her website to create a minimally designed, mindful experience. Take a look for yourself!
Year & Day’s mission is to re-invent the tedious process of finding top-quality table settings you use every day. I teamed up with a UX Researcher to find the best way for their customers to flawlessly build a fully customized complete set based on their lifestyle. Once that flow was finalized, I then continued to design their website from A to Z.
Connecte raised the bar for psychology clinics in Montreal, with a complete revamp of their branding and website. Their mission is making real authentic connections, and creating space for change and growth not only on a personal level but as a community. Connecte takes the lead to make seeking out psychotherapy much more inviting and relatable for the modern women who want to take steps towards living their best life.
Website coming soon.
Booking last-minute reservations at Canada’s top restaurants just got a whole lot easier. DINR offers you day-of reservations at the most sought-after restaurants like Garde Manger, Le Bremner, Joe Beef and Nora Gray, just to name a few. The best part? Downloading the app and making reservations with DINR is completely free!
Alexia is a Sports & Performance Nutritionist based in Montreal, Quebec. Having recently completed her PhD, she wanted to create a unique digital experience to share her very specialized work with professional athletes and artists alike.
The Visionaries is an e-commerce website built from Shopify. I designed the branding, did the photography and customized an existing theme to create an intuitive, delightful and meaningful experience form start to finish.
With the guidance of an Art Director, we designed a pharmacy app using the Google material design aesthetics that ran on both Android and iOS.
The Glossier website was launched back in 2014 — I designed the website for a brand with a very distinctive style and perspective, while under the guidance of an Art Director. Dynamo’s development team then fully built the e-commerce website.
Webby Honoree 2015
Webby Honoree 2014
Featured on SiteInspire
Zweet revolutionalized couponing, within an app! Dynamo initially fully designed and developed their app in 2014. In 2015 my mandate was to update the existing onboarding UI and improve the UX with intentions to increase the number of users completing the onboarding process.
The Remindful app was conceptualized, designed and built by myself, Alex Nemeroff (Dynamo Co-founder) and François Bianchin (Dynamo iOS Dev Extraordinaire). This simple reminder app was created to alert you at customized intervals throughout the day, gently prompting you to come back to the present moment and help guide you to become more mindful.
The Dynamo design team created pre-launch mockups for the OMSignal app. The app would be paired up with their OMBra product, the smartest sports bra on the market, helping women get the most out of their workouts by tracking their heart rate, breathing recovery, duration and distance of activity, among other metrics. We designed easy to understand visuals, so that the users know how they’re doing with a quick glance at the screen during their workout.
She’s currently unavailable for large or long-term contracts.